Marketing Toolkit

Refer to this toolkit as you run your marketing campaign.

Thank you for downloading the Marketing Toolkit for the Giving Tag Program.

Refer to this toolkit as you run your marketing campaign for an overview of important assets and quick links to valuable resources.

What Does This Resource Include?

To aid your success with running the Giving Tag program, we’ve collected helpful templates, checklists and tips within this marketing toolkit. This collection of assets is just one resource available to help you organize, promote and celebrate this important cause.


Frequently Asked Questions


What is the Big Y Community Bag Program?

The Big Y Community Bag Program makes it easy for shoppers to support their communities and environment by buying durable, reusable shopping bags. Donations from this program support groups focused on education, civic, health & wellness, hunger relief and military/veterans organizations.

How much does a Community Bag cost?

Each bag costs $2.50, with $1 of that purchase going to support a benefiting nonprofit in your community.

What are the bags made of, and where are they made?

The bags are made from 95% recycled materials from either nonwoven or woven Polypropylene. They are manufactured in China and Vietnam in factories that follow the strictest guidelines for employment and production standards.